Once you see and understand the gap between good and great, you find it impossible to settle for second best. It took John Elway 16 years as a professional to find out the difference between Super Bowl winning teams and Super Bowl losing teams. Now, as the General Manager of the Denver Broncos, he finds it impossible to settle for second best because he knows he doesn’t have to. You’ll feel the same way about your team once you win big the first time.

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