The primary purpose of a business is to make money. You provide a service or make something useful, and if it’s any good, you make money.
If you aren’t money motivated, you are dangerous to yourself and anyone for whom you make business decisions. The danger is that you’re going to drive your company into the ground, and you’ll be out on the street along with all of the people that work for you. They’re certainly not going to be getting promotions and having a lot of fun.
If this doesn’t make sense to you, you have to change your thinking right now. You need to immediately get money motivated, or go to work for someone who is.
If that doesn’t sound right to you, then you absolutely MUST quit and go into the ministry or do charity work—something where you can make a contribution, and where your paycheck isn’t important.
“Making money is a hobby that will complement any other hobbies you have, beautifully.” —Scott Alexander
If You’re In Business, Make Money
This isn’t open to debate, discussion or opinion. It’s absolute.
I’m not saying you have to make obscene profits, but you MUST be profitable or you won’t survive.
The never ending goal of owning, and operating a business is to make money.
There are several tips we can provide to you to help you generate a more profitable business. Forbes writer, Bernhard Schroeder, recommends:
1) Manage your cash flow.
2) Identify key business metrics.
3) Learn everything.
4) Understand your gross margin.
Work now. You won’t have your top health forever.Work now. You won't have your top health forever. Click To Tweet
Well run companies make money. Poorly run companies don’t. Everyone working at the company must understand this.
It doesn’t matter if they are on a salary, they need to understand their job is to help their company be efficient, run well and be profitable.
I don’t want anyone on my staff who isn’t money motivated. Their job is to help me make money, not shuffle papers and draw a paycheck.
People who don’t understand this create problems—that’s why they’re dangerous.
It’s like having an enemy inside your camp.
Non-Money Motivated People and Why They’re Dangerous
I’m listing these character traits because I want to make sure you don’t have any of them. These character traits will stain you and your reputation in a company.
You want to look like a winner, work like a winner, talk like a winner, and smell like a winner. You do not want to look like a non-money motivated person.
- Here’s what non-money motivated people look like:
- They waste time—what’s the rush? They slow everyone else down. It’s like the slow car on the interstate and everyone else is going 70 mph, and they’re going 40 mph. There’s a reason why you can get a ticket for driving too slowly—because you’re a danger to all of the other cars driving out there.
- They are lazy—why be on time, why hustle? The reason why is if you’re not getting better, you’re getting worse. Laziness is contagious, it has to be stopped in its tracks.
- They are excuse makers. When they screw up, it doesn’t bother them—it’s not their fault. They feel entitled. They’ll go through the motions but don’t count on them for anything extra. And the truth of the matter is that companies who succeed are full of people from top to bottom that consistently do the extras because doing the extras is what makes you special. It’s also how you find ways to do things quicker, faster, and better.
- They are irresponsible—nothing matters to them. This wouldn’t be so bad if they didn’t represent you to the public. If they sent out a letter, it would be full of spelling and grammatical errors. If they say they’re going to return a phone call, they don’t do it.
- They are time wasters—of theirs and everyone else’s. They show up late, leave early, and they’re always looking for a reason to slow down and stop.
- They never improve.The idea of improving is something that never crosses their mind and as a result they do the same thing the same way over and over, and get bored and dissatisfied with their job as a result. It’s not the job, it’s them. People who don't understand the importance of being money motivated create problems. It's like having an enemy inside your camp. Click To Tweet
- They are negative. Talk about being contagious, negativity is more contagious than COVID-19. Unfortunately, you can’t quarantine people on the team—so they’ve got to be removed. If you’re the one spewing negativity, you need to quarantine yourself for a while to renew the freedom that we all enjoy.
- They are takers, not givers. All they think about is themselves and they evaluate everything through the filter of “how does that affect me?” The idea that you have to give certain things to get other things does not ever occur to them. They’re happy to get all the presents at Christmas or on their birthday but when it’s time for them to give you anything, you’re lucky to get a pair of cheap socks.
- They are delusional—they think they are the good guys. The problem with losers is that they think they’re winners. They do not have the capacity to realize what they’re projecting to the world and the contribution they’re really making.
- They have no backbone—anything is ok with them. They’re like jellyfish, spineless. Any error or mistake can easily be explained away.
- They are indecisive. They never do anything so as a result they never develop even the minimal amount of self confidence to perform and that indecision paralyzes them. When you’re paralyzed, all you do is continue to unwind and decay and become a worse version of what you were last week, last month, last year. Think about your house or car. If it’s abandoned and left alone, what’s going to happen. They’ll fall apart. The car will rust, the weeds will grow at your house, the pain will peel, cracks will form in the windows, here come the insects, and it will turn into a dump. When you are indecisive and don’t keep moving forward, the same types of things happen to you in every area of your life and everything you touch.
Non-Money Motivated Leaders and Why They’re Dangerous
The job of a leader is to produce results. If you’re properly money motivated, you think right, you act right, you treat people right, and you get the right results consistently.
Here’s what non-money motivated leaders look like:
It’s not good enough to just have a business of your own. You’ve got to make it a profitable business—a money making business. Those are the kinds that last.