He made a powerful talk at TED that is getting lot of play right now…if you haven’t seen it, you’re missing out.
He powerfully illustrates that until you can get people to buy into and agree with your mission, concept and purpose, it doesn’t matter how many details you give them, they aren’t going to do business with you. On the other hand, if they agree with your intent, selling to them and getting their support becomes almost automatic.
The Golden Circle
This is his method of explaining “Why is Apple so innovative?” “Why is it that Martin Luther King led the civil rights movement?” and “Why is it that the Wright Brothers were able to figure out controlled power manned flight?”
I think he doesn’t give enough credit to the fact that it wasn’t JUST their message but also their incredible high quality follow-through each had on bringing their ideas to life that made them wildly successful. In each case, it was their careful attention to detail in making their products and projects match up with their message that gave them credibility and power. In spite of that, this is a very worthwhile and thought provoking presentation…one you’ll enjoy, remember and use to help clarify your own message and mission.
