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Weidel on Winning Logo in Black
Larry Weidel

Larry Weidel is a Sales Executive, Investor, and Business Advisor with over $6 billion in assets under management. He is the host of the popular Million Dollar Mastermind Podcast and bestselling author of Serial Winner (Greenleaf, 2015).

He has been featured in Forbes, Inc., Fast Company, The Globe and Main, Investor’s Business Daily, and by the American Management Association.

Each year Larry helps thousands reach their business, career, and financial goals and builds teams that consistently outperform.

Headshot of success coach, Larry Weidel.

The Backstory

In the mid-1970s, Larry Weidel was just a few years out of college when he was promoted to a supervisor position for a top real estate construction company in Atlanta, GA. 

When the oil embargo and economic turmoil hit the company hard, Larry found himself without a job. He was forced to accept unemployment checks and food stamps in order to feed his young family. Refusing to settle for any available job and determined to find a more stable industry, he decided to tough it out until he found the right opportunity. In 1975, he found it—a chance to help build A.L. Williams, now Primerica, an award-winning financial services company which has grown across North America.

During his decades with Primerica, Larry has learned the fundamentals of winning from mentors like Yankees baseball legend Robert “Bullet Bob” Turley and Art Williams, the founder of the company. 

Larry is a proud graduate of Georgia Tech and has been able to follow the advice of his cousin H. Edward Roberts (the inventor of the first commercially available desktop computer) to “stay fresh and motivated by following his natural curiosity.” He plays guitar, banjo, and the drums; is an avid skier, golfer, and hunter; and is a professional artist and photographer ( He splits his time between Palm Beach, Florida, and Aspen, Colorado.